- Market Leader : Beet It Sport is the No.1 natural nitrate beet supplement providing you with your guaranteed dose of dietary nitrate. Beet It Sport Nitrate 400 shots deliver a consistent 400mg dose of natural dietary nitrate per 2.4oz shot – the only concentrated beet juice product on the market to deliver an optimal dose of 400mg dietary nitrate per serving (Gallardo & Coggan 2018)
- Trusted by athletes : Beet It Sport is the official partner to the NN Running Team; 60 elite distance runners including Marathon World Record Holder Eliud Kipchoge who was the first human to ever run a marathon under 2 hours. Beet It Shots are also used by the NFL, NBA, MLS, NHL elite – no excuses not to ‘beet’ your personal best!
- How does it work? : Beet juice is naturally rich in natural dietary nitrate. Dietary nitrate is converted to nitrite – nitrite is then absorbed into the blood stream and is converted to nitric oxide, a vasodilator which enhances blood flow and the supply of oxygen to the working muscles, which helps to boost stamina, power, recovery and reduce exercise fatigue.
- Results backed by science : Over the last decade, our concentrated beet juice has been independently tested by over 300 universities worldwide, leading to the publications of over 200 independent scientific studies. According to the International Olympic Committee, Natural Dietary Nitrate has been associated with a 25% increase in exercise time to exhaustion, a 5% increase in exercise sprint performance and a 3% increase in exercise time-trial performance.
- According to IOC, Natural Dietary Nitrate has been associated with a 25% increase in exercise time to exhaustion, a 5% increase in exercise sprint performance and a 3% increase in exercise time-trial performance.
Beet It Sport
Beet It Sport productsprovide a controlled dose of dietary nitrate derived solely from concentrated beet juice – available as 2.4oz (70ml) Nitrate 400 shot and 8.8oz (250ml) Nitrate 3000 super concentrate.
Beet It Sport products carry the Informed-Sport logo, which means they have been tested by LGC’s world-class sports anti-doping laboratory to ensure product trust and integrity. With Informed-Sport, athletes can be confident their reputation is in safe hands.
Used by Olympic medallists and World champions
Beet It Sport has been an Official Partner of the NN Running Team since 2016 – Eliud Kipchoge drank Beet It Sport products before his Marathon world record of 2:01:39 and his sub-two-hour marathon record of 1:59:40.2.
100% natural nitrate
Beet It Sport Nitrate 400 and Nitrate 3000 products made with 100% natural ingredients and contain no preservatives, additives, or artificial ingredients.
How Does Beet Juice Boost Exercise Performance?
- After consuming nitrate-rich beet juice, nitrate is absorbed into the bloodstream and taken up by the salivary glands, before being converted to nitrite by bacteria in the mouth.
- Nitrite is then swallowed, absorbed into the bloodstream and transported around the body. Nitrite can be converted to nitric oxide in the blood and in various organs including muscle.
- Nitric oxide is important for several processes that influence exercise performance, including vasodilation (widening of blood vessels) and muscle contractility (increase in the force of contraction).
- A key effect of dietary nitrate is that it reduces the oxygen demand of exercise, meaning the muscles need less oxygen to maintain a given work rate, thereby improving exercise efficiency, fatigue resistance and exercise performance.
- Consume 1 or 2 shots (33-66ml of Nitrate 3000) one to three hours before training and up to six days before a competition.
Beet It Sport is a range of multi-award-winning natural nitrate products made from concentrated beet juice and is the natural nitrate supplement most trusted by the worlds sporting elite. Over the last decade, our beet juice has been independently used in over 300 published medical and sports performance research papers – no other brand is as widely praised and tested. The scientific studies have shown our beet juice can help in the following areas:
- Improved endurance performance
- Improved multi-sprint performance
- Improved strength & power production
- Improved performance at altitude
We supply over 200 pro sports teams around the world, including teams in Union Cycliste Internationale (UCI) World Tour, ITU World Triathlon, World Rowing, English Premier League, Premiership Rugby Union, International Rugby Union, Super Rugby League, NFL, NHL, NBA, and the MLS.
Why use Beet It Sport?
Each 2.4oz shot contains 400mg dietary nitrate – consistently delivering more nitrate than any competing products. The dietary nitrate content of beets vary substantially, so it is difficult to know exactly how much nitrate any product contains and therefore if the amount is sufficient to enhance exercise performance. There are many beetroot juice supplements marketed to athletes, yet most contain little-to-no dietary nitrate, thus offering minimal if any, performance benefit. To test this, researchers at IUPUI independently analysed the dietary nitrate content of beet juice products marketed to athletes. Our Beet It Sport Nitrate 400 shot was the only concentrated beet juice product to consistently contain an adequate dose (>300mg) of dietary nitrate per serving (400mg).
Not just a placebo effect
A placebo effect is a positive outcome brought about purely from the belief that one has received a successful intervention; so do Beet It Sport products work?
To tackle this phenomenon, we developed placebo shots in conjunction with the University of Exeter; these are a version of the Nitrate 400 shot identical in appearance and taste to the standard product, but with a negligible nitrate content. Researchers worldwide now use our placebo shots to conduct double-blind, placebo-controlled trials to eliminate the possibility of a placebo effect and, ultimately, to increase the robustness of their research. Placebo shots (negligible nitrate) are used by researchers to eliminate the possibility of a placebo effect of our Nitrate 400 shots and ultimately increase the robustness of their research.
* FDA Disclaimer: These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.
Used by Eliud Kipchoge
Beet It Sport Nitrate 400 shots are officially used by the world-famous Eliud Kipchoge, who drank Nitrate 400 shots before each event:
· Marathon world record holder (2:01:39)
· Sub-two-hour marathon record holder (1:59:40.2)
· Olympic marathon champion (2016, 2020)
Tested by scientific research
Beet It Sport products have been independently used in over 300 published medical and sports performance research papers over the last decade – no other brand is as widely praised and tested. Research has shown:
· Boosted exercise endurance
· Improved strength & power production
· Enhanced sprint performance
Multi-award winning products
Beet It Sport Nitrate 400 shots won two awards at the European Specialist Sports Nutrition awards:
· Best Pre-workout Product 2020
· Best Sports Drink 2020
|Beet It Sport Nitrate 400 Shot||Beet It Sport Nitrate 3000 Super Concentrate||Beet It Organic Juice||Beet It Organic Juice||Beet It Organic Shot|
|Flavor||Beet & Lemon||Beet||Beet & Apple||Beet & Apple||Beet & Lemon|
|Ingredients||98% Concentrated Beet Juice, 2% Lemon Juice From Concentrate||100% Super Concentrated Beet Juice||90% Organic Beet Juice, 10% Organic Apple Juice||90% Organic Beet Juice, 10% Organic Apple Juice||98% Concentrated Organic Beet Juice, 2% Organic Lemon Juice From Concentrate|
|Non-GMO Beet Juice||✓||✓||✓||✓||✓|
|Concentrated Beet Juice||✓||✓||✓|
|Organic Beet Juice||✓||✓||✓|
|Sport & Exercise||✓||✓|
|Health & Wellness||✓||✓||✓|
|Servings||1 per 70ml shot (15 per case)||7 per 250ml bottle||1 per 250ml bottle||2-3 per 750ml bottle||1 per 70ml shot (15 per case)|
|Amount Of Nitrate||~400mg per 70ml shot||~3,000mg per 250ml bottle||~200mg per 250ml bottle||~600mg per 750ml bottle||~300mg per 70ml shot|
|Recommended Usage||Ready to drink on the go!||Mix with water or to your favorite add to smoothie||Ready to drink on the go!||Pour and consume a glass of beet juice daily||Ready to drink on the go!|